Privacy policy

Last Updated [February 22, 2023]

Your privacy is important to Kylie Cosmetics and we are committed to protecting your personal information. Kylie Cosmetics is a wellbeing beauty brand specializing in cosmetic products which are cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types. This website, www.kyliecosmetics.com/en-us, is operated by Coty DTC Holdings, LLC (“Kylie Cosmetics”, “we” or “us”) located at 350 5th Avenue, 19^th Floor, New York, NY 10118-0110.

This Privacy Policy (“Policy”) relates to our use of your personal information when you:

• Use our website, microsites or mobile applications;
• Register for our rewards program;
• Purchase products directly from our website;
• Interact with us through social media, adverts or content on third party websites;
• Interact with us in person by attending a Kylie Cosmetics event; and/or
• Otherwise engage with us, for example by contacting our friendly customer service team (collectively the “Services”).

This Policy explains who we are; what personal information we collect about you; how we use it (including who we share that personal information with) and your rights and choices regarding your personal information.

Notice to California Residents: If you are a resident of California, you may have additional rights regarding your personal information as set forth in the “Additional Disclosures for California Residents” below.

This website is not directed to or meant for use by residents of the United Kingdom (“UK”), France, Germany, or other European Union country. If you are a resident of these jurisdictions, please visit our jurisdiction specific websites at the following links respectively: https://kyliejennercosmetics.co.uk/, https://kyliejennercosmetics.eu/.

This Policy was last updated on and is effective as of [February, 2023]. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section below marked “How do I contact Kylie Cosmetics?”.

1. WHAT INFORMATION DOES KYLIE COSMETICS COLLECT ABOUT ME AND WHY?

The personal information that we may collect about you broadly falls into the following categories:

• Information that you provide directly. When you engage with Kylie Cosmetics, we may ask you to share your personal information. We have listed below the categories of personal information we may collect:
  • Identifiers. Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
    • For example, if you create an account, purchase any products, submit a product review, enter a competition and/or contact our customer service team you may provide your first name, last name, date of birth, gender, email address, mailing address and/or telephone number.
    • When you register for an account, we will also collect information associated with your account such as the date you joined and your order numbers.
  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Such as name, signature, physical characteristics or description, delivery address, billing address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, payment card number, or any other financial information. Some personal information included in this category may overlap with other categories.
  • Images and photographs. For example, if you enter a competition on the website or via social media when you tag us you may provide a photograph of yourself, or if you engage with us via technologies such as AR, face evaluation or other tools.
  • Your opinions or other information. For example, if you review the products you have purchased from us or provide information about products and/or cosmetic concerns, and the brands and products you use.
  • Protected classification characteristics under California or federal law. – Age (40 years or older), sex (including gender, gender identity, gender expression, sexual orientation), veteran or military status.
  • Commercial information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Information that we collect automatically. When you engage with Kylie Cosmetics we may use cookies and similar tracking technology to collect the following information about you automatically (for further information please see our Cookies Policy for more information):
  • Internet or other electronic network activity information. Such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
    • For example, when you visit the website, engage with Kylie Cosmetics content or with us digitally, we may collect certain information from your computer, tablet or mobile phone (“Device”) such as your IP address, Device type (i.e. make and model), unique device identification numbers, browser-type and time zone settings
    • We may also collect information about how your Device has interacted with us including: the pages accessed and links clicked; how you navigate to and from the website (such as how you scroll over the site, which parts you click and how long you spend on each page); your preferences, the products and/or services that you have viewed or searched for; and crashes, download errors and response times.
  • Geolocation Data. Such as physical location or movements. We collect your IP address and infer location such as city or postcode therefrom.
  • For example, when you visit the website, engage with Kylie Cosmetics content or with us digitally, we may collect your broad geographic location (e.g. country or city-level location) from your Device.
  • Inferences drawn from other personal information. Such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
    • For example, when you visit the website, we may use the personal information indicated above to provide you with tailored advertising, content and products that we think you may like. This is described in further detail in the section below marked “How does Kylie Cosmetics use my personal information?”.
• Information that we obtain from third party sources. From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. The types of personal information we collect from third parties includes:
  • Social Media Partners. For example, if you ‘log-in’ to the website using a social medial log in or use functionality such as “like” or “share” buttons, that social media site may pass information to us, including: the user ID for that third party site, the name, email address and location associated with the user ID and any other information permitted under the privacy policy for that website.
  • Retailers, distributors and third party brand partners. For example, where permitted by applicable data protection law and, if applicable, where you have specifically consented, our retailers, distributors and third party brand partners may pass information to us including your first name, last name, email address, postal address, phone number, gender, browsing patterns, geo-location and device identifiers, click through and other cookie data, demographic information including information about your appearance and information in relation to products purchased at their stores (whether on the high-street or online through their own website or a dedicated microsite) and services requested using their websites and/or applications.
  • Technology partners and market research organizations. For example, where permitted by applicable data protection law and if applicable where you have specifically consented, our preferred technology partners may share information with us, including your browser patterns, geo-location and Device identifiers.

2. HOW DOES KYLIE COSMETICS USE MY PERSONAL INFORMATION?

We will use your personal information for the purposes set out in this Policy, which will include:

• To provide you with the products and services that you have requested – To administer our relationship with you and to carry out our obligations arising from the relationship between you and us, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage your account.
• To process your payments – After you place an order on our website you will need to make payment for the goods or services you have ordered. Your payment will be processed by Shopify Payments. Shopify Payments collects, uses and processes your information, including payment information, in accordance with their privacy policies. You can access their privacy policy via the following link(s): Shopify Payments: https://www.shopify.com/legal/privacy. If you elect the Afterpay service, Afterpay collects, uses and processes your information, including payment information, in accordance with its privacy policies. You can access Afterpay’s privacy policy via the following link: https://www.afterpay.com/privacy-policy. If you elect the PayPal service, PayPal collects, uses and processes your information, including payment information, in accordance with its privacy policies. You can access PayPal’s privacy policy via the following link: https://www.paypal.com/myaccount/privacy/privacyhub.
• To verify your identity – For example we may use your email address to determine if you already have an account with us.
• For analytics purposes – For example, we may analyze your personal information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products and the website. We may also aggregate and de-identify your information to create customer segments and share with our affiliates and partners.
  • We also use Google, a third-party analytics provider, to collect information about websites usage and the users of the websites, including demographic and interest-level information. Google uses cookies in order to collect demographic and interest-level information and usage information from users that visit the websites, including information about the pages where users enter and exit the websites and what pages users view on the websites, time spent, browser, operating system, and IP address. Cookies allow Google to recognize a user when a user visits the websites and when the user visits other websites. Google uses the information it collects from the websites and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We do not link information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies, and collection and use of information, see the Google privacy policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).
• To provide you with marketing communications that you might be interested in – If you choose to receive marketing communications from us, we may use your personal information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions via our newsletters, emails, or other communications. If you no longer wish to receive these marketing communications, details of how to opt out are described in the section below marked “How do I stop receiving marketing communications?”.
• For tailored advertising – We, or with third party vendors, may use your personal information to provide you with tailored advertising on third party sites, including Social Sites (defined below in section 8 “What if I access or use a social network or public forum through kyliecosmetics.com?”. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioral advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use tailored advertising to specifically include or exclude individuals who have registered for our products to ensure that you are provided with information about those products that are most relevant to you. To do this, we may track your browsing activity across different websites, different Devices and/or different applications. We may match your browsing activity on one Device, such as your mobile phone, with your browsing activity on another Device, such as your tablet, to ensure our advertising is tailored to you. If you no longer wish to see tailored advertising, you can manage your cookie preferences and choose to opt out of those cookies by clicking